Due to the rapid growth of the perfume and cosmetics brand business, the company was looking to further redesigning and developing its eCommerce app.
To update the entire online experience while bringing consistency across mobile and desktop platforms within a particular budget. In particular, the core pains were to match new services with its design system and improve navigation&usability for a sales service.
The FreySoft team conducted an extensive discovery phase in order to create a unified value proposition and develop a UX/UI strategy. We listed the tasks and desirable results to pull maximum output from the project.
Detailed visualized user-flow analysis of subscription service. Enhanced user flow that introduces new services.Design of new services' promo materials. User flow and design for the recommendation service that can be used on the web and for in-store needs.
Methods and metrics that measure effectiveness hypothesis of adding/introducing new services.
Timeline & UX process
At FreySoft we built user flow as a part of UX strategy stage. The path the client’s user takes through the platform to achieve a certain goal.
That is a user-centric design: one has to state “what actions will be performed by the user” and “what result will be displayed by the system”.
Auto renewable customers
UI design speaks to people. We not only focus on the aesthetics but also maximize responsiveness, efficiency, and accessibility of a website.
Placement, styling, type choices, and layout are the very elements we aim to be consistent throughout the entire UI. Every part was brought strategically for the user.
Data integrity matters! We provide the ability to search and track previous user information using a new user interface design.
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