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E-commerce Platform - Perfume Retailer

UI/UX design improvements for the existing website, focusing on user’s flow and experience

location:

UK

duration:

2-3 months

expertise:

UI/UX

industry:

E-commerce

services:

Outstaffing

team:

Middle UI/UX Designer
Introduction

UK world-class retailer with
over 200 offline stores

Due to the rapid growth of the perfume and cosmetics brand business, the company was looking to further redesigning and developing its eCommerce app.

Goal

Product research &
web app UI/UX design

To update the entire online experience while bringing consistency across mobile and desktop platforms within a particular budget. In particular, the core pains were to match new services with its design system and improve navigation&usability for a sales service.

Brief

Service & Deliverables

The FreySoft team conducted an extensive discovery phase in order to create a unified value proposition and develop a UX/UI strategy. We listed the tasks and desirable results to pull maximum output from the project.

Challenger

Generate a new-aged platform

Detailed visualized user-flow analysis of subscription service. Enhanced user flow that introduces new services. 

Design of new services' promo materials. User flow and design for the recommendation service that can be used on the web and for in-store needs. 

Methods and metrics that measure effectiveness hypothesis of adding/introducing new services.

Timeline & UX process

A Five-step UX/UI
Design Process

Step 01

Discover

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  • Task analysis
  • Stakeholder interviews
  • Competitive audit
  • Content audit

Step 02

Define

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  • Personas
  • User journeys
  • User stories
  • Screen flows
  • Low-fi wirframes

Step 03

Prototype

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  • Ideation
  • Concept sketches
  • Interactive prototypes
  • Mid fidelity mockups
  • Concept validation

Step 04

Design

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  • High fidelity design
  • Interactive prototypes
  • Annotated wireframes
  • Style Guide

Step 05

Deliver

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  • Developer handover
  • Design Reviews
  • Annotated wireframes
  • Iterations

User Flow

User-centric approach
is above-all

At FreySoft we built user flow as a part of UX strategy stage. The path the client’s user takes through the platform to achieve a certain goal. 

That is a user-centric design: one has to state “what actions will be performed by the user” and “what result will be displayed by the system”.

flow diagram
user

1/8

Auto renewable customers

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Visually appealing design

UI design speaks to people. We not only focus on the aesthetics but also maximize responsiveness, efficiency, and accessibility of a website.

Placement, styling, type choices, and layout are the very elements we aim to be consistent throughout the entire UI. Every part was brought strategically for the user.

Maintaining
functional integrity

Data integrity matters! We provide the ability to search and track previous user information using a new user interface design.

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Results

Driving a design continued
collaboration

+

ready UI/UXsolutions

+

hoursof work

+

resolvedtasks

quotes sign
Tim Fong

Our client, a UK perfume retailer, has over 200 offline stores and an online presence introduced with the main website. Perfume retailer, has over 200 offline stores and an online presence introduced with the main website.

Tim Fong

TFS Project manager

quotes sign
Tim Fong

Our client, a UK perfume retailer, has over 200 offline stores and an online presence introduced with the main website. Perfume retailer, has over 200 offline stores and an online presence introduced with the main website.

Tim Fong

TFS Project manager

Contact us

You journey to a remarkable product starts here! The first step is connecting.

Warsaw, Poland

8 Human`ska str.

+48 795 991 686

Kyiv, Ukraine

6 Olhynska Street

+38 063 252 22 21

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