Boosting Fintech Marketing & HR with Tailored Solutions

Our customer, a leading fintech firm, needed to expand its blog, hosted on a popular CMS, to include custom pages for Career Paths and Office Locations. These pages required unique designs and the ability to pull data from the internal HR database for constant updates. The challenge was achieving this within the CMS’s constraints.

To ensure cost efficiency, Freysoft utilized customer’s existing tools: their current CMS and Google Spreadsheets as the HR database. Our collaboration followed the Delivery team as a subscription service model, providing flexibility and results while reducing the burden of project management. This approach allowed the client to focus on their core operations without being bogged down by project complexities.

Our team developed fully functional Career Paths and Office Locations pages. These pages were successfully integrated into the CMS, overcoming all limitations. Additionally, we enabled constant data updates for these pages from Google Spreadsheets without requiring technical support intervention.

Custom Page Development

• Tools Used: React and Typescript
• Benefits: Created custom webpages with interactive components like dropdown selectors, image sliders, and tab selectors. These features allow users to interact with the content, providing a more engaging experience when exploring career opportunities and office locations.

Data Integration

• Method: Code Injection
• Benefits: Easy updates to Career Paths and Office Locations can be made by modifying the HR department’s Google Spreadsheet without changing the core blog code or disrupting existing content.

User Experience Enhancement

• Approach: In-depth analysis of the customer’s requirements
• Benefits: Delivered a flexible design tailored to the client’s needs, improving the overall user experience for their blog visitors.

Business Value for the Client

• Enhanced Brand Image: The custom HR pages position our customer as an innovative and employee-centric organization, crucial for attracting top talent.
• Operational Efficiency: The seamless integration and easy update process enable HR to quickly adapt content without extensive technical support, allowing focus on strategic initiatives.
• Improved Engagement: Interactive elements and a user-friendly design ensure higher engagement from both prospective employees and current staff, fostering a stronger connection with the brand.
• Cost-Effective Solutions: By leveraging existing tools and platforms, we minimized additional expenses, providing a high-impact solution without unnecessary costs.
• Reduced Management Overhead: The delivery team as a subscription service model ensured that our customer received high-quality results with minimal management effort, allowing them to concentrate on their primary business goals.