Steps To Develop Successful Mobile Application

The question most frequently asked by our clients is: “What does the process of mobile application development actually include?”. Customers want to know how the work is structured, where to start, how much budget, time, and resources are needed to implement the prosperous mobile application. Further, how to monetize it, maximally bringing value to the business. This essential inquiry, which cannot be answered in just two sentences, inspired us to note down this post.

No matter if you are planning to create a tool for a business or a startup with a wide audience. We will dispel your fears and based on our experience describe the stages of developing a successful mobile application.

Plan for setting up a mobile application:

  1. Identify the idea
  2. Decide on functions and features
  3. Choose the platform
  4. Start the development phase
  5. Test and revise
  6. Release your product

We should bear in mind that each project is unique. Some products need fast implementation within several stages combined into one. Some may go through all the phases. At the same time, the others can be developed by skipping the particular steps of the process, and so on. Here we will help you recognize your best path.

steps to develop mobile application
Image source: pexels

Step 1. Identify the idea of the mobile application

Every mobile application starts with forming an idea. To clarify, a well-thought-out idea provides a solid foundation for further application development.

In order to deeply recognize your idea, target market, and audience, first, you should answer the following questions:

  • Why do I need to create this mobile application? Why should it exist? Will people want to use it? What for?
  • What applications of this kind are already functioning? If so, why do I think I can beat my competitors? After that, how will my project overtake the opponents, and why will it be better than what is already on the market?

You should conduct extensive research on market demand and customer needs and be sure to:

  • identify and substantiate monetized customer pain,
  • calculate your market size, 
  • validate your product idea.

To determine the exact time of collecting and affirming this important data is quite problematic. Most likely, it will take 2-3 weeks for you to discover and analyze the above-mentioned information.

At FreySoft, we independently conduct a business analysis and select the best strategy for the creation of your mobile application. You tell us what tasks your future app should solve, and we start collecting analytics, including a deep cut of the market, analysis of existing solutions, research on your competitors, and users’ behavior patterns.

At each stage of the analysis, we remember your final user and think over the customer’s life cycle. This helps us together understand how people will use the new mobile application – and we will strive to make it as user-friendly, understandable, and useful as possible. Consequently, you get a clear plan, efficient implementation options, and a scheme for your user-software interaction.

Step 2. Decide on the mobile application’s functions and features

After analyzing the needs of your target audience, realizing its pains, determining the volume of demand in the market, it’s time to decide on the functionality of the mobile application and determine its key features.

At this phase, you should define how the application should function:

  • What major tasks does the project involve?
  • What functions and operations should it perform?
  • Do you need to integrate it with other applications, chat, etc.?
  • How will it handle the data?

Here you and your team will develop a “visual prototype” of your application. In other words, that is a presentation of the user interface of the project showing content screens and the relationship between these screens. The prototype will help identify usability issues and improve user experience.

mobile application functions and features
Image source: pexels

At this stage, the FreySoft team creates static prototypes so that you can evaluate your project before development, as well as a map of screens and all graphic elements on them. Your application will receive an attractive, logical, user-friendly design, which takes into account user behavior and cutting-edge UI / UX trends.

Step 3. Choose the platform

A critical point of mobile application development is the selection of a platform – whether it would be native (Android, iOS) or cross-platform.

  • The native application is written in programming languages ​​targeting only a specific Android or iOS platform. This allows to quickly install it and to easily operate, fully interact with the technical capabilities of the gadget, and not depend on the Internet connection. Building a native app comes at a relatively high cost. Therefore, it is a forward-looking strategic step.
  • A cross-platform product is for apps functioning on several mobile platforms at once. Cross-platform development is suitable for non-custom projects and can be efficient as well as less resource-intensive. Here the development tools do not use HTML5, but third-party programming languages, the code of which is compiled into a native application for every specific platform.

At FreySoft, we can build applications using native tools for iOS such as Swift or Objective C and Kotlin or Java for the Android platform. For cross-platform mobile development, we can use Xamarin and React Native. To clarify, our team leverages the technology that best suits your needs, optimizing each job in time and cost.

Step 4. Start the development phase

When there is a detailed technical specification and assessment, the design and the prototype are ready, you can move to the development stage.

At this phase, your technical team writes the code for the implementation of the alleged conduct of the project and connects the application logic to the server-side. You also embody the finished design in the code – prescribe all the styles and UI elements with which the user of the application interacts. Your tech team needs to be confident that they can ensure back-end and front-end compatibility.

mobile application development phase
Image source: pexels

Front-end developers involve in code analysis, design, and UX improvement. They are responsible for the visual part of the project – what people see for the first time in their browser or app. As a front-end specialist, you control the look, logic, and design of the site.

Back-end refers to the server-side of development and mainly focuses on how the site works. Code written by back-end developers passes information about the database to the browser or application.

It is imperative that the two above-mentioned types of developers keep in touch with each other. Otherwise, you run the risk of creating a situation in which the front-end’s work will interfere with the work of the back-end, or vise versa.

The development process is undoubtedly one of the most difficult stages of creating mobile applications. Our experience proves that the best solution for developing your product is to contact an experienced engineering company. At FreySoft, teams comprise expert developers and designers, managers, and testers who will definitely help you create a reliable, stable, attractive, and highly executed application.

We are working according to the SCRUM model. That is to say, breaking the project into sprints provides the client visibility and control over the process. We leverage up-to-date frameworks and libraries.

Step 5. Test and revise your mobile application

After the development phase, when you are confident the application fully solves its tasks, it’s time to start testing.

Testing is a meaningful step towards the successful work of your project. If the application does not work correctly, soon you will receive a lot of negative reviews. Consequently, this will affect the number of productions in the conversion.

Moreover, the deadline for implementation also depends on the timely detection of bugs and inconsistencies, which can be very delayed if you do not do it regularly.

The application must be tested on all possible devices that your potential client may use. Make sure to provide test updates. You should always remember how the application will behave on the user’s device when upgrading from a previous version to the next.

The FreySoft QA engineers are connected to the project from the start. We provide testing from the initial stages of the mobile app development. This guarantees a high level of quality and helps you not to inflate the budget. During the testing process, a separate list of bugs and possible errors will be compiled, which our development team quickly fixes. After, you get the pre-release version of your mobile application ready to be delivered.

Step 6. Launch your mobile application

When a series of tests and modifications of the product is completed, and the developers, analysts, testers, and designers agree on the result, it is time to add the application to the app store – Apple App Store, Google Play, or any other service at the request of the client.

Besides compiling a version, you also need to prepare information for publication. In other words, you should distinguish a mobile app from its competitors and make it high-rated for search engine optimization in app stores.

mobile application launch
Image source: pexels

It is better to start preparing for a release in advance in order to have time to analyze the feed of competitors and create your own content. It consists of the title, short and detailed description, informative screenshots, properties, SEO, privacy policy, and, if desired, a video or GIF animation. Besides, for app moderation to be successful in stores, you also should follow the rules and recommendations of each specific platform.

Next, pay attention to the feedback on your product. The first set of customer usage and behavior data will give you an idea of how to improve your app. Remember, improvements and changes are constant. So keep an eye on your clients’ feedback, making your product the best.

In order for the application to pass the review of the stores, you can contact the developers for help in the release, or prepare and publish the application to the store on your own. We recommend trusting your business to professionals. At FreySoft, besides launching, we provide the project’s support and adjust the product, taking into account new introductions.


To conclude, creating a mobile application is a rather long and complicated process. It requires a lot of preparation, patience, and dedication in order to do everything properly.

Entrusting your idea to the custom IT company which will finalize and implement the development process with high quality is your right solution. With FreySoft, you get a full range of services, from expertise, analysis of your niche, development of a functional part, implementation of a back-end to the promotion of an application. We guarantee:

  • effective business solutions;
  • possession of the most modern technologies in the field of development for iOS and Android;
  • productive work of a professional, responsible team throughout the entire design, development, and implementation of the project;
  • invaluable experience in promoting a mobile application.

If you want to get a consultation on your mobile app development or to order our services, you can get in touch with us via request.

Check out our site for more information.

Select a perfect software outsource vendor

Download our guide with 3 easy steps and a checklist to select a perfect software development vendor for your business needs.

Username Password

More from Freysoft

Contact us

You journey to a remarkable product starts here! The first step is connecting.

Warsaw, Poland

8 Human`ska str.

+48 795 991 686

Kyiv, Ukraine

6 Olhynska Street

+38 063 252 22 21
Username Password

We will add your info to our CRM for contacting you regarding your request. For more info please consult our privacy policy.