Rescuing an e-commerce platform after a failed handover

Our client, Sklofar.ua, the largest warehouse-store in Ukraine for automotive headlight and taillight parts, faced significant technical issues due to poor communication between previous outsourced development teams:

• Unoptimized code with numerous errors and bugs, leading to poor performance and instability.
• Lack of functionality for accurate user and product management, hampering effective operations.
• Incorrect CRM integration, causing data discrepancies and operational challenges.

Sklofar.ua needed a cohesive team to resolve these issues and seamlessly optimize the business’s ongoing performance. FreySoft was chosen as the best fit for this task. We offered our delivery team as a subscription service, the best model to meet the client’s needs.

Working on a monthly subscription basis, the FreySoft team delivered significant value to Sklofar.ua through several key achievements:

• Code Optimization: We enhanced performance and fixed bugs, leading to a more stable and efficient platform.
• Plugin Configuration: By fine-tuning and installing new plugins, we improved store functionality to meet critical business needs.
• User Experience Enhancement: Our team improved the design and functionality of various sections, resulting in a better overall user experience.

Key Metrics Improved:

• Conversion Rate: Our efforts led to a higher percentage of visitors completing purchases.
• Average Order Value: We implemented promotions and upsell opportunities that encouraged customers to buy more.

Customer Retention: Enhancements to the user account interface and loyalty programs increased repeat purchases.

Our collaborative effort resulted in a robust platform with several key improvements:

• We developed APIs for seamless communication and CRM integration.
• We enhanced the system’s reliability and scalability by migrating integrations from the legacy platform.
• We organized a fault-tolerant queue system to ensure the correct sequence and guarantee transaction completion.
• We integrated Google Analytics and Google Tag Manager for real-time monitoring and data analysis, improving maintainability.

Business Benefits

The implementation of these solutions provided Sklofar.ua with several substantial benefits:

For Sklofar.ua:

• Increased Sales and Revenue: Optimization of conversion rates and average order value contributed to overall sales and revenue growth.
• Improved User Experience: Front-end updates and interface improvements enhanced customer satisfaction and loyalty.
• Enhanced Performance and Reliability: Code optimization and plugin configuration ensured stable operation and reduced page load times.
• Efficient Store Management: Plugin updates and configurations improved the admin panel’s functionality, simplifying the management of products, orders, and customers.
• Increased Traffic and Search Engine Visibility: SEO optimization attracted more organic traffic, leading to an increase in new customers.

For Customers:

• Enhanced User Interface: Intuitive navigation and pleasant design made shopping more comfortable and enjoyable.
• Fast and Convenient Website: Optimized page load speeds provided quick access to products and services.
• Personalized Experience: Improved user account interface and loyalty programs offered personalized deals and discounts.
• Security and Reliability: Modern security technologies ensured the safety of personal data and transactions.
• Ease and Convenience of Shopping: An optimized checkout process and integration with various payment systems made shopping quick and convenient.

By addressing these critical issues and implementing targeted solutions, FreySoft significantly enhanced the functionality, performance, and user experience of Sklofar.ua. This led to substantial business benefits and increased customer satisfaction. Additionally, the subscription model of cooperation eliminated management hassles for Sklofar.ua, which they found highly convenient.